Boot Hill Distillery
As the first western Kansas distillery, Boot Hill needed to create authentic branding and packaging design that told their unique story.
In 2014 these Kansas farmers from Dodge City revived a George M. Hoover story from 1872 and their Boot Hill Cemetery location was “Born from a Barrel, Forged in the Dust”. The rest is history.
Boot Hill is proud to be continuing the Dodge City legacy by creating spirits that are crafted by artisan distillers, from soil to sip.
Securing the location of the Boot Hill Cemetery that operated from 1873 until 1878 provided a historic foundation for this outlaw distillery. They are literally “built on history”. As farmers, these gentleman produce every grain that Boot Hill Distillery uses to craft their spirits. We needed to capture that spirit in the design of the Boot Hill branding and packaging.
After reviewing historical photography, researching local statues and iconic signage, and reading the stories of Dodge City’s notorious past, we felt compelled to include some of the actual history on the label.
Each of the signature spirits that Boot Hill creates has a unique statue that represents some part of Dodge City’s historical past. We combined these icons with our recently designed Boot Hill logo – emblazoned with a Longhorn – and some nice, textured background elements to create a slightly vintage look with modern appeal.
The band of gunslingers on each label is reminiscent of the Dodge City Welcome Sign, something every visitor is sure to see.
A distillery created by farmers is unique, being able to grow your own ingredients is taking handcrafted to a whole new level. Now that they have had a few years to build their brand, Boot Hill is currently having us design a Barreled Gin and a handful of Straight Whiskey products. We use our print experience to develop brand extensions that differentiate the products while keeping printing budgets in mind.