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Branding is much more than a logo design and business card, it is the combination of an entity’s marketing, social media, sales, business culture, and more. Branding is the perception of your company or product which is the result of your execution of a brand strategy and brand identity. Following successful brand guidelines will attract and retain loyal customers.
Branding is a critical component of any successful business. Design and branding are not just a business expense, when combined and done professionally they are one of your best investments. A successful brand strategy and execution will set the foundation for future success through brand recognition. Everything you do for your business will enhance, or detract, from your brand. The choices that are made, the employees that are hired, the marketing collateral , the web site – all of these will intertwine and become a part of your brand experience.
Over the years we have helped many of our clients build successful brands through consistent messaging, stunning visuals to support their brand vision, and execution of web and social media campaigns that support all of the other brand building components.
As a design agency we must stress that graphic design and branding are two unique, individual components of an overall branding strategy. We are experts at creating a visual identity, or a brand identity – these are visual cues that engage people to illustrate what the brand looks like on paper, signage, or other printed advertising material. Graphic design can be thought of as the bones of your business while the brand is the heart and soul.
Although design and branding are inevitably linked, an aesthetically pleasing design means very little without a solid brand strategy. Our goal is to help you create the brand strategy and then develop marketing solutions that adhere to this core value or purpose. This ensures that everything created, designed, developed, moving forward will help support consistent brand building efforts. Let Golden Creative help you create a better customer experience!