The brand strategy for your product or company is comprised of much more than visual assets and marketing collateral. Having a strategy to discover, develop, and deploy your brand is critical; it will set the tone for your brands personality and mission. The brand will take on a reality of its own, independent of the parts. Each part must be created with the same ideals in mind so that the personality of your brand is being nurtured by your branding strategy.
Brand Strategy Experience
While working with a high-end wine touring company in Napa Valley, we absorbed every detail about who their target consumers were, and then we scheduled several photo sessions around the valley, developed messaging and copy, designed strategic marketing collateral, mapped out keywords for an SEO campaign, and designed the web site. With everybody working towards the same goal and with the same vision, the brand came to life and we continued to support and develop new material that possessed the same strategy and purpose – attract affluent wine connoisseurs from both the surrounding area and from around the country.
Mapping out the Brand Strategy is something every brand owner should do, whether they hire a professional agency or do it themselves. The process of working through the brand strategy will help brand owners discover what it is that they see the brand becoming – and eventually, how to get there. As an example, if you are starting a job placement service you will want to know how to reach human resource managers. However, not every HR manager may be interested in your candidates so you start to create a brand strategy that accurately positions your company to appeal to the consumer that will align with what you are selling. From there you will need to work through where those individuals or companies “hang out” so you can target you branding and marketing to that audience.
Brand Strategy Services
- Copywriting / Storytelling
- Art Direction
- Social Media Strategies
- Keyword Phrase Analysis
- Competition Analysis
- Identify Differentiating Factor