Engage and inspire your audience to take action, drop us a note and let’s get started!
Restaurant Depot / Restaurant Saver
The Restaurant Saver private label brand is part of the larger Restaurant Depot company. Restaurant Saver represents a family of private label food products intended for use in a commercial environment by professional chefs and cooks. While Restaurant Saver products are professional-grade, they also appeal to the cost-conscious shopper and include value-added, low-priced ingredient options.
In light of the current social climate and since their Restaurant Saver brand was evolving, they wanted to improve their company’s visual brand identity.
Restaurant Depot found Golden Creative via a national Google search for Food Packaging Design. Through our website, they saw we had comprehensive and versatile food packaging design skills and marketing experience. Their marketing team contacted us for an interview.
Since the new logo would be used on many in-house brand food packaging, they wanted something that would be clean, professional, build customer loyalty, and connect with their restaurant owner customers.
Through our website, they saw we had comprehensive and versatile food packaging design skills and marketing experience. Their marketing team contacted us for an interview. We were hired to help explore a new brand logo and food packaging design ideas for Restaurant Saver while maintaining the spirit of the original brand and their project goals (colors, general shape, readability, etc.)
We explored many creative food packaging design ideas, focusing on the “tools-of-the-trade” versus the original “chef” character. We chose tools used by chefs that had the right visual appeal.
Since the client wanted to stay true to their brand, we worked in 4 color process, 2 spot color, 1 spot color, and black and white. Once the final logo was approved, we created a Brand Style Guide that provided documentation on how the logo should be reproduced to maintain brand consistency. Outside vendors could use this Restaurant Saver Brand Style Guide to develop additional packaging, marketing, web, or other print production collateral to promote the brand.
This is an ongoing food packaging design project. We are currently having brand-strategy discussions, reviewing all their brands, and seeing how we can help them refine and expand their product line.
Our first food packaging design project for the Restaurant Saver brand was the label and case artwork for frozen chocolate chip cookie dough. The client supplied the die line for the cookie dough case in addition to the label specs and die line. We developed a label that set the tone for the Restaurant Saver private label cookie brand.
They currently produce frozen french fries, potatoes and vegetables. The private label brand will soon expand and encompass the most cost-effective tier of deli meats offered at Restaurant Depot along with low-priced breakfast sausages.