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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the most complex services we offer. Our SEO methodology has been developed over many years and continues to morph and improve as technology and algorithms change. Our strategy based on an intricate understanding of web site architecture and we capitalize on this knowledge to improve search engine rankings.
Search Engine Optimization Experience
Being on page 1 of a Google search is everybody’s ultimate goal. However, getting there is not a simple task! Most customers we encounter have hired an “SEO Expert” at some point in the past and were sold on the logic that a few things can be tweaked on their existing web site and their rankings will increase dramatically.
Unfortunately it does not work like that, we have a system of processes that we use to evaluate whether a potential customer is even a candidate for improved search engine results. Sometimes we discover that a potential customer’s industry or keyword selection is just too in demand and are, for the most part, out of reach. Or it could be the opposite; occasionally we discover that there is simply no demand or traffic for a selection of keyword phrases. In both cases we advise the customer not to spend money on an SEO campaign. We do not like to turn down business, but our goal is to help a company improve their rankings and increase business.
Golden Creative’s SEO team combines web development and SEO consulting. It is important that these two skillsets work together in order to ensure we deliver measureable results. When we onboard an SEO client we are already invested in their project and we are dedicated to its success. We have a deep background of creating and managing large-scale SEO campaigns that drive traffic to a web site and dramatically increase search engine rankings.
We understanding how Google processes information to determine results and we work tirelessly to make your company a reliable source of keyword relevant information. We leverage keywords (and long tail keywords) in combination with developing an extensive knowledge graph to let Google know who your company is and what you do. It is imperative that the information on your web site be keyword rich, relevant and fresh. We have tools in place to assist with analyzing and/or writing content that meets our criteria for the optimum amount of keyword usage.
Search Engine Optimization Services
- Keyword Research
- Competitive Analysis
- Google Knowledge Graph
- Google Hummingbird, Panda, Penguin, Pigeon, and RankBrain Algorithms
- Google Search Console and Analytics Audit
- Google Mobile First
- Internal Linking Structure
- Website Code Optimization
- Writing Titles and Meta Descriptions
- External Link Building